
Strategy, design, delivery. 25 years across all three - because smart solutions need someone who gets the whole picture.

Started in 1998 as a graphic and web designer in marketing. Quickly realised the gap between what a company actually is and what it tells the world is frighteningly wide.
Learnt how technology and sales connect as marketing director at a software company. Founded mindmelt in 2002 because both are possible: think strategically and deliver it yourself.
Today we're an AI-focused agency. You speak directly with the owner. We deliver.
Before offering AI automation to other companies, we put it to work on ourselves first. A real transformation of a running business under real cost pressure, real processes, real risk.
Back office, content production, SEO reporting, client communication: it all runs on automated workflows we've built, tested and proven in daily operations. We know the pitfalls first-hand.
25+ years advising SMEs means we understand how smaller businesses actually work. Lean IT teams. Practical structures. Budgets that have to make sense. Our automation works in exactly this reality.
Digitalisation, technology, AI integration - our daily work since the mid-2000s. We understand EU-compliant data processing and know what matters when plugging AI services into existing business processes.
Every automation we build for clients runs on EU-compliant data processing. Transparent data processing agreements (DPAs) come as standard on every project.
This is the foundation for any SME wanting to use AI seriously and legally.
Transparency is essential. We show you exactly what runs, where it runs and why. Full visibility. Full control.
There's a moment in every project we work towards - when a client says: "Finally, people get what we're about."
We listen before we speak. First we understand the gap between how a company is perceived and what it actually is. Then we build bridges: in communication, in processes, in systems.
AI is the most powerful tool we've come across in 20+ years. We use it daily - for copy and analysis, for automation, for research and prototypes. Because it works.
We work best with companies whose marketing sits outside the business, or whose products are so complex that traditional agencies struggle. Decision-makers who want results and are ready to collaborate to get them.
References: Schott, Zeiss, Helaba and other mid-market companies from the Rhine-Main region have trusted us for years. On projects where precision mattered and mistakes had consequences.
Honesty, reliability, measurable results. Tailored solutions. Direct collaboration. Shared responsibility across the entire project lifecycle.
The entry point into visual communication - and the beginning of understanding how companies are really perceived.
Led strategy, communications and sales support at a software company. First exposure to complex B2B products and extended sales cycles.
Went independent. Focus: strategy, communications and digital development for mid-market companies. Based in Frankfurt am Main.
Worked with Schott, Zeiss and Helaba. Projects where precision mattered - and mistakes had consequences. Shaped our quality standards.
Built our technical capabilities. mindmelt now delivers concept and execution from one team.
Starting serious AI integration into our own processes. We test what actually works - then deploy it in daily operations.
Our own ERP and back office completely converted to AI-powered workflows. Administrative time cut from 9 hours to 1.5 hours per week.
Recognised as Leading Innovator for practical AI implementation in mid-market companies. Real-world results that deliver measurable impact.
Leading Innovator
FOCUS Business 2026
Recognition that drives us forward. Every single day.
24+ Years
Mid-market business experience
Claude, Python automation, OpenAI, Perplexity - running daily in live projects with proven results. Fixed prices, transparent costs.
Frankfurt am Main
Direct partnership
On-site or remote. You'll always work directly with the owner. Personal service, professional equals.