Advertising Agency Frankfurt for B2B and Mid-Market

B2B is our focus: most of our references come from industry, technical trade, finance, law and consulting. We also work for doctors' practices and opticians, for transport companies and energy suppliers, for hotels, restaurants and consumer brands such as Dunlopillo. What these clients share is an offer that needs explaining and customers who only decide once they have gained trust. We align presence and website to that.

A B2B advertising agency writes for two readers at once: the specialist who checks whether the product fits technically, and the management who releases the budget. B2B decisions often take months and involve several people. So the presence needs documents a buyer can forward internally: data sheets, sales presentations and product pages with clear arguments. For SCHOTT, for example, we developed brochures for each product line, because safety glass and glass-ceramic have very different buyers. How we proceed is shown on our B2B marketing page.

Our clients come from five areas: banks, insurers and auditing; IT and information security; industry, chemicals and pharma; healthcare; transport and energy. A selection is on our references page.

A compact website from €3,900 net, a business website with basic SEO setup and blog from €5,900, a corporate website with several target groups and Schema.org from €8,900. SEO support from €480 per month. We invoice per project. You can find concrete prices under What does an advertising agency cost.

The price depends on which tasks we take on for you. SEO support starts at €480 per month, looking after one social media channel with four posts costs €490, two channels €790. If newsletters, campaigns or sales materials are added, we calculate the package with you. A permanently employed marketing specialist costs a multiple of that and rarely covers design, technology and SEO alone. All prices are net; the overview is on our price list.

An agency pays off as soon as several disciplines come together: strategy, design, development and SEO. An in-house team with these roles means several positions you have to fill and keep busy. At mindmelt you get all roles from one team with one fixed contact and pay only for the work that actually arises. It pays off fastest for relaunches, new brand development and ongoing support that would not justify a full-time position.

At mindmelt, owner Ingo Krumm and his team see every project through from briefing to go-live. That is what sets owner-led agencies apart from network agencies, where the person who wins the pitch is not the person who does the work. Shorter routes, no account manager mark-ups, no handover between sales and delivery. Many of our clients have worked with us for many years, because continuity beats the cost of starting over.

Check references: real projects say more than awards. Have an initial conversation to clarify approach and scope. Look for sector understanding: an agency that has already worked for similar clients knows how they make decisions. Read the contract terms, especially clauses on ownership. Start with a small test project before commissioning the big relaunch. When choosing the best advertising agency in Frankfurt, reference projects, ownership rights and, not least, your own feeling about the end product are the most important criteria.

Depends on the project. Smaller work - landing pages, flyers, copy revisions - can often start within one to two weeks. Larger projects such as relaunches or brand strategy need lead time for workshops and the concept phase: typically four to eight weeks. If we’re currently at capacity, we’ll say so directly. For a quick read on availability: 069 21936250 - a short call is faster than any questionnaire.

Ingo Krumm and his team lead strategy and concept. Design, development and project management are handled by the same team in our office at Zeil 46 in Frankfurt. For photography, film or translations we bring in partners we have worked with for years. You have one fixed contact who knows your project from the first conversation to ongoing support.

Four questions help: (1) Has the agency worked for clients whose offer needs as much explanation as yours? (2) Is your contact someone who also delivers, or only sales? (3) Who owns the source code, domain and design files after the project ends? This ownership question is a good indicator of the right agency: anything not answered clearly creates dependency later. (4) Can you speak to former clients? mindmelt arranges reference conversations on request.