Social media marketing Frankfurt: LinkedIn and Instagram for B2B

mindmelt manages LinkedIn and Instagram profiles for owner-managed B2B companies in Frankfurt and the Rhine-Main region. No posting marathon, but a handful of good posts a month that show your expertise and start conversations. Social media for B2B from Frankfurt, owner-managed since 2002.

Why LinkedIn matters more for B2B than any other channel

LinkedIn is the only social media channel on which your B2B target group actively looks for business partners. 18 million German-speaking users, a large share of them decision makers in mid-sized companies. And most of your competitors either do not post there at all or post the wrong content.

Instagram works differently for B2B than for consumer brands. No lifestyle, no influencer marketing, but a look behind the scenes: your team, your projects, your working day. That builds trust before the first call comes in.

At mindmelt we manage both channels with a clear split: LinkedIn for expertise and network, Instagram for culture and approachability. Both at a frequency that fits your resources.

Four services for your social media presence

From strategy to daily community management.

Social media strategy

Which channels are worth it for your company? Which topics work? How often should you post? We analyse your target group, your competitors and your resources and turn this into an editorial plan you can actually stick to.

Content production

Copy, images, carousels and short videos. We produce the content for your channels, tailored to the LinkedIn algorithm and to Instagram formats. Including an approval workflow: you see everything before it goes live.

LinkedIn personal branding

Your managing director's profile as the strongest channel. We optimise profile and headline, develop a content strategy and write draft posts. You correct and publish them. A personal brand instead of corporate marketing.

Community management

Replying to comments, handling messages, growing the network. We take over the day-to-day work on your channels or train your team to do it themselves. Response time under four hours on working days.

Social media for B2B does not mean posting every day. It means reaching the right people with the right content

One good LinkedIn post a week achieves more than daily noise. We help you see the difference and act on it.

Beratung anfordern

15+

LinkedIn-Profile
betreut

Jahre
Erfahrung

12+

Branchen
betreut

durchschn. Engagement-
Rate LinkedIn

Social media reference: software company, Frankfurt

Starting point: A B2B software company with 45 employees, specialised in logistics solutions. A LinkedIn company page with 200 followers and no personal profile for the management. Sales ran entirely through trade fairs and cold calling. 80% of the marketing budget went into trade fair appearances.

What we did: A LinkedIn strategy on two levels: the company page for product news and recruiting, the CEO's personal profile for thought leadership. Content plan: three posts a week (two on the CEO profile, one on the company page). Topics: industry trends, customer stories and insights into the team. On top of that, an Instagram profile for employer branding: team events, everyday office life and hackathons.

Result after six months: CEO profile on LinkedIn: 2,400 contacts and four inbound enquiries a month via direct messages. Company page: 1,100 followers (up from 200). Instagram: 380 followers and five unsolicited applications that referred to Instagram. The CEO: "My LinkedIn profile is now my best salesperson, and I invest 30 minutes a week."

All projects

The strongest B2B channel is not the company page but the owner's personal profile.

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Social media marketing

Channels that fit the brand

LinkedIn for GAR WPG and Instagram for Feldmann Architekten.

Architecture · Giessen

Corporate design, website, Instagram and careers portal for Feldmann Architekten

+ Excerpt from our work together

Initial situation:: A practice with around 50 staff could not find enough skilled people, and hardly any applications came in.
Solution:: Corporate design, a new website and an ongoing Instagram presence, plus a dedicated careers portal with clear messaging and a short application in a few steps.
For clients and applicants:: Clients and applicants see the practice with the same look on the website and Instagram, and applicants apply without hurdles.
For the practice:: More suitable applications, less reliance on job boards.
Key figure:: 1 → 8 applications per month

Corporate DesignCorporate WebsiteSocial MediaEmployer Branding

View all references →

What does social media support from mindmelt cost?

Social media support from mindmelt: Starter from 490 euros a month (one channel, four posts a month, content planning). Business from 790 euros a month (two channels, eight posts, community management). Premium from 1,290 euros a month (three or more channels, twelve posts, ads management, reporting). Personal branding for managing directors is quoted individually. All prices net.

LinkedIn or Instagram: which matters more?

For mid-sized B2B companies, LinkedIn is a must. Instagram is optional and pays off mainly for employer branding and for companies with visual products or projects. We generally do not recommend Facebook and TikTok for B2B. Better one channel done properly than three done half-heartedly.

How often do I need to post?

We recommend two posts a week on LinkedIn and three on Instagram. Fewer is possible, but below one post a week you lose visibility. More only makes sense if the quality is right. We always plan four weeks ahead with an editorial calendar.

Can we run social media ourselves?

Yes, and we even recommend it. Many clients start with our support and take over parts themselves after three to six months, once they have got the hang of it. We also offer pure training formats: a LinkedIn workshop for your team, content templates and editorial plan templates.

Does mindmelt use AI for social media content?

Yes, but selectively. AI helps with research, drafts and image editing. But an AI-generated LinkedIn post sounds like AI. We use AI as a tool and then rewrite until it sounds like you. Authenticity beats efficiency, every time.

How quickly does social media deliver results?

First visibility after four to six weeks. Measurable results (contact requests, profile visits, engagement) after three months. A stable lead channel after six to twelve months. Social media is not a sprint: if you stop after six weeks, the budget is gone before it can work.

Who advises you

mindmelt is an owner-managed advertising agency in Frankfurt am Main, Zeil 46. We manage LinkedIn and Instagram channels for B2B companies in the Rhine-Main region, and have done so for years. The owner is Ingo Krumm.

On LinkedIn, the first three lines decide whether someone keeps reading. That is not a question of algorithms but of substance.

You talk to the people who know your project and work on it directly, not to someone who only manages it.

Phone: 069 21936250 ·

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Discuss social media support

A 15-minute call is enough. We clarify which channels suit your company and whether social media is the right step for your situation.

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All marketing services from mindmelt

Marketing: all marketing services at a glance.

Marketing consultancy & workshops: strategy sparring and marketing audits.

Content & newsletter: expert articles, blog and email marketing.

Employer branding: employer brand, EVP and careers page.

Updated: November 2026