Projects with Purpose - Client Work by mindmelt, Frankfurt

Since 2002 we have worked for mid-sized and B2B companies in the Rhein-Main region, and occasionally for larger corporates when the brief fits. Design, web, marketing and AI. Every project is handled by our team, with the managing director involved from day one.

What you see here: a selection from 2,674 projects since 2002. Architecture, banking, industry, pharma, law, retail. Some clients have worked with us for more than a decade, because we know what owner-managed businesses need: people who think along and get things done.

What matters here
Frankfurt isn't Berlin.
Here, what counts is the result.

References at a glance

Projects from corporate design to AI

Brands, websites, print, AI integrations and workshops for corporations and mid-sized companies. Almost every project starts with a workshop.

Department logo, corporate design and AI video for Commerzbank

Bank · Frankfurt

Department logo, corporate design and AI video for Commerzbank

+ Excerpt from our work together

Initial situation:
A newly formed IT risk and resilience unit needed its own mark and an opening video for an upcoming keynote. There was neither time nor budget for a film shoot.
Solution:
Department logo and corporate design, plus the video “Resilience begins with you.” made without a shoot: stock footage, AI-generated sequences, a German AI voice-over and a script on the AI threat landscape.
For employees:
They experience resilience and security as a shared task rather than a slide deck.
For Commerzbank:
The new unit starts with a consistent look. The film was ready in about two weeks at a fixed price.
Key figure:
About 2 weeks from request to finished film
Corporate Design
Logo, corporate design and videos for Identity Access Management at Allianz

Insurance · Group

Logo, corporate design and videos for Identity Access Management at Allianz

+ Excerpt from our work together

Initial situation:
An internal group unit for Identity Access Management needed its own identity and a voice within the group.
Solution:
A wave-shaped logo in shades of blue, a communication concept, interview videos and content for the Connect intranet.
For employees:
They understand what IAM does and why it matters to them.
For the IAM unit:
It appears across the group with a clear, recognisable identity.
Corporate Design
Imagery, kids communication and PowerPoint master for the DFB

Sports federation · Frankfurt

Imagery, kids communication and PowerPoint master for the DFB

+ Excerpt from our work together

Initial situation:
For the World Cup and younger football fans, distinctive and recognisable imagery was needed, while several departments used different presentation templates.
Solution:
Imagery and visual motifs for the World Cup, a visual language of its own for the kids area and one PowerPoint master for internal and external communication.
For fans and partners:
Fans, children and partners get age- and occasion-appropriate communication with a clear DFB sender.
For the DFB:
Shared imagery and one presentation master let several departments produce content faster and more consistently.
Key figure:
PowerPoint master for five departments
Presentation DesignBranding
Logos and product branding for Merck effect pigments

Chemicals and pharma · Darmstadt

Logos and product branding for Merck effect pigments

+ Excerpt from our work together

Initial situation:
Product brands had to stand on their own and still fit the umbrella brand of a group with more than 350 years of history.
Solution:
Product logos such as Iriodin and Colorstream, compliant with regulations and modern.
For industrial customers:
Industrial customers tell the product brands apart at a glance.
For Merck:
Three coordinated product brands as part of the corporate transformation.
BrandingCorporate Design
Print, POS and web for Carl Zeiss Sports Optics

Optics · Wetzlar

Print, POS and web for Carl Zeiss Sports Optics

+ Excerpt from our work together

Initial situation:
Binoculars and spotting scopes had to be presented in retail and online with technical precision and emotion.
Solution:
Brochures for hunting and nature observation, modular retail displays and product pages, including for the Conquest series.
For hunters and nature watchers:
Hunters and nature watchers find the same clear product information in store and online.
For ZEISS:
One presence from brochure to shelf.
Print CollateralCorporate Website
Brochure for SCHOTT PYRAN fire-resistant glass

Specialty glass · Jena

Product communication and website for SCHOTT in Jena

+ Excerpt from our work together

Initial situation:
Safety glass, fire-resistant glass, borosilicate glass and glass-ceramic for cooktops: each product line has its own buyers, from architects to appliance makers.
Solution:
Brochures and product communication for each product line, including RESISTAN, BOROFLOAT, PYRAN and Xensation Cover, plus ongoing website support.
For planners and manufacturers:
They find the technical data for their application in the same form in print and online.
For SCHOTT:
All product lines from the site share one consistent look.
Print Collateral
Brochure for SCHOTT FIOLAX pharma glass tubing

Pharma glass · Mitterteich and Mainz

Brochures for SCHOTT pharma glass and specialty glass

+ Excerpt from our work together

Initial situation:
Mitterteich produces glass tubing for pharma packaging and medical technology, Mainz adds further specialty glasses. Each buyer group needs its own material.
Solution:
Brochures and product communication for FIOLAX pharma glass and medical technology, showroom banners for SCHOTT Tubing in Mitterteich and brochures for specialty glass from Mainz.
For buyers:
Pharma and medtech buyers get the specifications for their application.
For SCHOTT:
Two sites, one consistent presence in print and in the showroom.
Print Collateral
Employer branding for SCHOTT apprenticeships in Mainz

Specialty glass · Mainz

Employer branding for SCHOTT apprenticeships in Mainz

+ Excerpt from our work together

Initial situation:
SCHOTT wanted to attract school leavers to apprenticeships in Mainz.
Solution:
An apprenticeship brochure and flyer in SCHOTT design, featuring apprentices, the training occupations and contacts at a glance.
For students and parents:
They see who trains at SCHOTT and how to get started.
For SCHOTT:
Recruiting young talent gets its own look that fits the brand.
Print Collateral
Digital presentations for Helaba

Bank · Frankfurt

Digital presentations for Helaba

+ Excerpt from our work together

Initial situation:
Specialist content went to institutional clients as PDF attachments and had to pass compliance first.
Solution:
Responsive presentation formats with BaFin-compliant content, readable on any device.
For institutional clients:
Institutional clients open the content directly in the browser, even on the move.
For the bank:
Approval is in place before the campaign starts, and the content is accessed far more often.
Key figure:
20 → 95 views by institutional clients per month
Presentation DesignContent & Newsletter
Façade of a modern office building against a blue sky

Real estate · Frankfurt

Presentations for BNP Paribas Real Estate

+ Excerpt from our work together

Initial situation:
Investors and tenants want to grasp a property’s key figures, location and uses quickly.
Solution:
Presentations with a clear structure, high-quality images and structured property data.
For investors:
Investors compare properties faster and prepare their decisions better.
For the team:
The marketing team has documents that work in meetings and as a PDF.
Presentation Design
“Fresh” renovation campaign

Hospitality · Holiday Inn (IHG)

“Fresh” renovation campaign for a Holiday Inn

+ Excerpt from our work together

Initial situation:
A hotel was being renovated and had to show guests that a stay now feels different.
Solution:
The campaign “Have a reFreshInn’ stay” from the façade to the bedside table.
For customers:
Guests notice everywhere in the house that it has been renovated.
For the company:
The renovation becomes visible and easy to talk about.
Print Collateral
Commercial space and real estate communication

Real estate / facility services · STRABAG Property and Facility Services

Website and brochure for STRABAG PFS commercial space

+ Excerpt from our work together

Initial situation:
Commercial space needed to be presented to tenants and business clients clearly and attractively, including how it can be used.
Solution:
Website for the available space and a brochure with property data, location advantages and images.
For customers:
Prospects quickly assess space, fit-out and location and get in touch directly.
For the company:
Letting works with the same content online and in print.
Key figure:
2 media: website and brochure.
Corporate WebsitePrint Collateral
Direct mail campaigns for DVAG

Financial sales · Frankfurt

Direct mail campaigns for DVAG

+ Excerpt from our work together

Initial situation:
Products that need explaining needed a reason for customers to respond.
Solution:
Riester pension campaign as an incentive, plus a health insurance mailing on premium trends, all within compliance rules.
For customers:
Customers get a concrete reason to look at their provision.
For DVAG:
Mailings with a concrete reason to respond that stay within compliance rules.
Print Collateral
Brochures and marketing material for Dunlopillo

External marketing agency · Mattresses · Hanau

From retail to trade fair: marketing for Dunlopillo

+ Excerpt from our work together

Initial situation:
Dunlopillo needed one consistent presence for retailers and end customers, from the sales conversation in store to the trade fair stand.
Solution:
Full support as an external marketing agency: corporate design, website, product brochures, flyers, studio and showroom design, trade fair stands and banners, digital media.
For retailers:
Retailers and end customers understand the differences between the products and see the brand the same way everywhere.
For Dunlopillo:
One marketing partner for all channels, and more retailers stock the range.
Key figure:
5 → 27 retailers stocking the range
Corporate DesignCorporate WebsitePrint CollateralMarketing
Pharmacy portal

Dermocosmetics · LIERAC (Laboratoires Lierac)

Pharmacy portal for LIERAC

+ Excerpt from our work together

Initial situation:
A French brand selling through pharmacies in Germany needed a direct line to pharmacy staff.
Solution:
A portal with a protected area for orders and product information in the LIERAC colour world.
For customers:
Pharmacy staff order and get information in one place.
For the company:
Direct contact with the sales staff in pharmacies.
Web Development
Data centre with server racks and cable trays

Hosting and cloud · Frankfurt

Presentations for Leaseweb Deutschland

+ Excerpt from our work together

Initial situation:
The marketing team regularly needs presentations for partners and customers on a new master.
Solution:
Presentations such as the 13-slide MSP partner presentation, sent as a PDF to potential customers.
For partners:
Partners get clear documents in the current brand world.
For Leaseweb:
A permanent partner for presentations who knows the master.
Presentation Design
Wall and annual calendars

Public authorities, IT and mid-sized companies · Various clients, including Deutscher Wetterdienst and ICF Systems AG

Wall and annual calendars for DWD, ICF and other clients

+ Excerpt from our work together

Initial situation:
A calendar is meant to hang in the office for a whole year and still feel new every year.
Solution:
Design and printing of wall and annual calendars, including for the Deutscher Wetterdienst with weather phenomena as motifs and every year for ICF Systems AG.
For customers:
Recipients have a motif they enjoy looking at on the wall or desk for twelve months.
For the company:
A promotional item that stays visible all year without extra effort.
Print Collateral
Online shop for the RMV fan shop

Public transport · Rhine-Main

Online shop for the RMV fan shop

+ Excerpt from our work together

Initial situation:
Without a shop of its own, fan merchandise was ordered and recorded by hand.
Solution:
WooCommerce shop in RMV design with automated order processing and PayPal.
For passengers:
Passengers and fans order their items directly online.
For RMV:
No more manual order entry.
Key figure:
0 → 340 automated orders per month (until 2023)
Corporate DesignOnline ShopAI Automation
Brand identity, websites and communication for rms GmbH (an RMV subsidiary)

Public transport services · Frankfurt

Brand identity, websites and communication for rms GmbH (an RMV subsidiary)

+ Excerpt from our work together

Initial situation:
A service provider with many topics (eTicket, market research, digitalisation, new mobility) and a software subsidiary needed a presence that holds everything together and appeals to skilled staff.
Solution:
CI and logo, PowerPoint master, brochures, flyers and ads, employer branding and a new website with UX design, SEO and accessibility that runs two brands in one system.
For transport companies:
Transport companies and partners see rms the same way in every medium and find solutions and software quickly.
For rms:
One consistent presence for sales and recruiting, two websites maintained in one place.
Key figure:
2 websites in one system, 109 pages
Corporate DesignWebsite RelaunchEmployer Branding
Brand development workshop with rms, RMV and Mobilligence

Public transport · Rhine-Main

Brand development workshop with rms, RMV and Mobilligence

+ Excerpt from our work together

Initial situation:
The mobility companies involved wanted to define their brand roles and joint promise more clearly.
Solution:
Workshop with management, Mobilligence and RMV.
For transport companies:
Transport companies grasp the responsibilities and offers of the brands involved faster.
For rms:
Shared brand guidelines make future design and communication decisions easier.
BrandingWorkshops
Website for eTicket Deutschland (VDV eTicket Service)

Public transport industry body · Germany-wide

Website for eTicket Deutschland (VDV eTicket Service)

+ Excerpt from our work together

Initial situation:
An industry organisation for electronic fare management had to explain complex products to manufacturers and transport companies.
Solution:
Website with product areas for Motics, Deutschlandticket and etiCORE, explainer videos and portals for manufacturers and public transport.
For transport companies:
Transport companies and manufacturers go straight to their area.
For VDV eTicket Service:
One presence for all products and target groups.
Key figure:
Website in six languages
Corporate WebsiteWeb Development
Website and design workshops with VDV eTicket Service

Public transport / eTicket standard · Cologne

Website and design workshops with VDV eTicket Service

+ Excerpt from our work together

Initial situation:
The eticket-deutschland.de website was to be rebuilt and later redesigned.
Solution:
Workshops with the communications team and the in-house designer on content, timing and the new design.
For transport companies:
Transport companies and passengers find eTicket information in one place.
For VDV eTicket Service:
Website and redesign from one source, with the in-house team involved from the start.
Key figure:
3 workshops from 2022 to 2025
WorkshopsCorporate Website
Corporate design, website and support for DELFI

Passenger information · Frankfurt

Corporate design, website and support for DELFI

+ Excerpt from our work together

Initial situation:
A cooperation network of all German federal states, responsible for the nationwide timetable dataset, needed a presence that makes complex data topics clear for states, transport associations and mobility providers.
Solution:
Consistent corporate design, a website with a clear structure for manuals, data offers and events, SEO for the specialist topics. Technical support up to the move to the current CMS version and PHP 8.4.
For data users:
States, transport associations and data users find manuals, open data and events in one place.
For the association:
An association without a consumer brand appears consistently and visibly nationwide and stays technically up to date.
Key figure:
Technical modernisation: outdated PHP version → PHP 8.4 (October 2026)
Corporate DesignCorporate WebsiteWebsite Maintenance
Website workshop

Public transport / passenger information · DELFI e.V., Frankfurt am Main

Website workshop with DELFI

+ Excerpt from our work together

Initial situation:
Complex data topics were to become understandable for federal states, transport associations and data users.
Solution:
A full-day workshop on the structure and content of the website.
For customers:
Data users find manuals, open data and dates in one place.
For the company:
The website delfi.de with ongoing support.
Corporate WebsiteContent & NewsletterWorkshops
Brand identity for Mobility inside

Public transport mobility platform · Frankfurt

Brand identity for Mobility inside

+ Excerpt from our work together

Initial situation:
A nationwide initiative of the public transport sector needed a shared presence.
Solution:
Corporate design and website, later a careers connection via Personio.
For passengers:
Transport companies and passengers see one shared offer.
For the shareholders:
One presence for many shareholders.
Corporate DesignBrandingCorporate Website
Workshop, brand relaunch and website for SWIAT

Financial infrastructure · Frankfurt

Workshop, brand relaunch and website for SWIAT

+ Excerpt from our work together

Initial situation:
A DekaBank blockchain platform had to explain to banks and investors what tokenisation means for them.
Solution:
It started with a workshop. It led to the new brand identity, a website with search for different target groups and fact sheets for bank boards.
For financial institutions:
Financial institutions understand the offer before the first meeting.
For SWIAT:
A presence that matches the size of the transactions.
Key figure:
1 → 7 qualified enquiries from institutional clients per month
WorkshopsCorporate DesignBrandingWebsite Relaunch
Rebranding for Stadtwerke Bad Homburg

Energy supply · Bad Homburg

Rebranding for Stadtwerke Bad Homburg

+ Excerpt from our work together

Initial situation:
The utility came across as an anonymous supplier.
Solution:
New identity with the slogan “Meine Energie – natürlich von hier” on the website, vehicles, ads and the video wall at the station.
For residents:
Residents see their utility as part of the town.
For the utility:
More enquiries via the website and more positive coverage in the local press.
Key figure:
1 → 12 enquiries via the website per month (up to 2025)
Corporate DesignBrandingCorporate Website
Printed publications and brochures on a wooden table

University · Giessen

Gender equality report for Justus Liebig University Giessen

+ Excerpt from our work together

Initial situation:
A lot of data, little time until publication.
Solution:
A report layout with clear templates for text, tables and graphics.
For readers:
Readers find their way around a comprehensive report quickly.
For the university:
Significantly shorter production time.
Key figure:
10 → 3 days production time
Print Collateral
University communications and TYPO3 relaunch for Provadis University

University · Frankfurt

University communications and TYPO3 relaunch for Provadis University

+ Excerpt from our work together

Initial situation:
Prospective students and corporate partners need different information but should recognise the same university brand.
Solution:
A modular communication system that explains study programmes, practical focus and benefits for students and companies, plus a complete website relaunch in TYPO3.
For prospective students:
They compare programmes and career paths more easily.
For the university:
Student advisory, recruiting and university marketing work with one identity.
Print CollateralWebsite Relaunch
Accessible website relaunch for Oberhessen Gas

Energy supply · Friedberg

Accessible website relaunch for Oberhessen Gas

+ Excerpt from our work together

Initial situation:
The old website informed but did not lead to contracts. With the German Accessibility Act coming, it also needed more design freedom while staying just as easy to maintain.
Solution:
New structure, tariff adviser with order form, heating calculator, built to WCAG 2.1 AA.
For customers:
Customers find their tariff and sign up online, including people with disabilities.
For the utility:
The website brings measurable contracts and meets the BFSG.
Key figure:
4 → 19 tariff sign-ups via the website per month
Website RelaunchCorporate WebsiteWebsite Maintenance
Corporate design and website for ICF Systems AG

IT for banks and exchanges · Frankfurt

Corporate design and website for ICF Systems AG

+ Excerpt from our work together

Initial situation:
An IT service provider for the financial sector needed a presence that conveys security and reliability.
Solution:
Corporate design and a new website, plus a training video and editor access so the team maintains it itself.
For banks:
Banks and financial service providers see services such as hosting, private cloud and exchange systems at a glance.
For ICF:
A professional presence in a demanding financial environment that the team keeps up to date itself.
Corporate DesignWebsite RelaunchWebsite Maintenance
Website

Securities trading bank · ICF BANK AG, Frankfurt am Main

Website for ICF BANK

+ Excerpt from our work together

Initial situation:
A securities trading bank had to explain complex services clearly to professional market participants.
Solution:
Corporate website with clear navigation, an overview of services and direct contact options.
For customers:
Institutional clients find services and contacts without detours.
For the company:
A trustworthy presence for winning new business.
Corporate Website
Website relaunch and sub-brand websites for ACG

IT and automation · Frankfurt

Website relaunch and sub-brand websites for ACG

+ Excerpt from our work together

Initial situation:
Since 1985, ACG has delivered around 1,800 projects in automation and IT. The old websites barely showed that experience.
Solution:
Relaunch of the main site plus dedicated websites for the sub-brands. Services, projects and fields of application are clearly structured and look the same everywhere.
For industrial clients:
They quickly find the right contact and see which projects ACG has already delivered.
For ACG:
Sales can point to projects instead of explaining them at length.
Website RelaunchCorporate WebsiteBranding
Website for the pulp trader Europcell

Pulp and paper trade · Hanau

Website for the pulp trader Europcell

+ Excerpt from our work together

Initial situation:
Customers and suppliers needed different information, often on the go.
Solution:
A website with the claim “Excellence in Fibres and Papers”, separate entry points for customers and suppliers and mobile use in the field.
For trade partners:
They find their information quickly, even from a phone.
For Europcell:
Significantly more enquiries from trade partners via the website.
Key figure:
2 → 13 enquiries from trade partners per month
BrandingCorporate Website
Campaign and website for Habermehl & Follmann

Engineering company · Rodgau

Campaign and website for Habermehl & Follmann

+ Excerpt from our work together

Initial situation:
An engineering office with great project experience was perceived as reduced to a few topics.
Solution:
A campaign showing unusual projects, and a website with fast contact.
For clients:
Clients see the range and get a quick answer.
For the company:
A presence that appeals to skilled professionals and new clients alike.
Key figure:
24 → 2 hours response time to enquiries
Print CollateralCorporate Website
Website workshops with Habermehl & Follmann

Engineering company · Rodgau

Website workshops with Habermehl & Follmann

+ Excerpt from our work together

Initial situation:
Over 3,600 projects, but unclear which topics should carry the new website.
Solution:
A first workshop on the main topics, a second on content and a review of the photos.
For customers:
Clients find the expertise they are looking for.
For the company:
The website, the campaign “Cable car? We can do that.”, a wall calendar and a PPT master came out of it.
Corporate WebsiteVideo and PhotoContent & NewsletterWorkshops
Corporate design, website, Instagram and careers portal for Feldmann Architekten

Architecture · Giessen

Corporate design, website, Instagram and careers portal for Feldmann Architekten

+ Excerpt from our work together

Initial situation:
A practice with around 50 staff could not find enough skilled people, and hardly any applications came in.
Solution:
Corporate design, a new website and an ongoing Instagram presence, plus a dedicated careers portal with clear messaging and a short application in a few steps.
For clients and applicants:
Clients and applicants see the practice with the same look on the website and Instagram, and applicants apply without hurdles.
For the practice:
More suitable applications, less reliance on job boards.
Key figure:
1 → 8 applications per month
Corporate DesignCorporate WebsiteSocial MediaEmployer Branding
Brand, website and AI visibility for GAR WPG

Audit firm · Frankfurt

Brand, website and AI visibility for GAR WPG

+ Excerpt from our work together

Initial situation:
An audit firm specialising in regulatory law, with a very narrow target group, was hard to find online.
Solution:
Everything from letterhead to website, an English version, social media guidelines, regular articles on BaFin and ESMA topics, content for AI search.
For clients:
Anyone with a question on regulatory law finds GAR on Google and in AI answers.
For the firm:
New clients call and say they found GAR online.
Key figure:
On average 2 to 3 new clients per quarter through online search
Corporate DesignBrandingCorporate Website
Website and social media workshop with GAR WPG

Audit firm · Frankfurt

Website and social media workshop with GAR WPG

+ Excerpt from our work together

Initial situation:
A new website and a LinkedIn presence that matches the firm's expertise.
Solution:
Workshop on site structure, later a workshop on positioning, target groups, channels and editorial plan.
For clients:
Clients find specialist topics and contacts quickly.
For the firm:
Website and ongoing editorial work for LinkedIn and the blog.
Corporate WebsitePrint CollateralSocial Media
Company brochure for Falke GmbH

Construction · Bad Vilbel

Company brochure for Falke GmbH

+ Excerpt from our work together

Initial situation:
For tenders and conversations, a document that presents the company compactly was missing.
Solution:
An image brochure with services, references and team.
For clients:
Clients get all the information in one document.
For the company:
A professional appearance in tenders.
Key figure:
1 → 5 contracts won from tenders
Print Collateral
Website with HubSpot, SEO and AI visibility for Schulte Elektrotechnik

Electrical engineering · Mörfelden-Walldorf

Website with HubSpot, SEO and AI visibility for Schulte Elektrotechnik

+ Excerpt from our work together

Initial situation:
Enquiries from the website, ads and recruiting arrived in different places.
Solution:
A new website on a lean CMS instead of WordPress, all forms feed into HubSpot, plus SEO and optimisation for AI search (GEO).
For customers and applicants:
Every enquiry and every application reaches the right person.
For Schulte:
Sales and recruiting work from one CRM.
Website RelaunchSEOAI Visibility (GEO)Web Development
Brand, website and online booking for Müller-Optik

Opticians · Friedrichsdorf

Brand, website and online booking for Müller-Optik

+ Excerpt from our work together

Initial situation:
Specialist services such as keratoconus lenses could not be found online, and appointments were only made by phone.
Solution:
A consistent look in Müller-Optik blue, a website with online booking and dedicated specialist pages, e.g. on keratoconus.
For customers:
Customers book online and find a dedicated page for their specific problem.
For the business:
Enquiries for high-value specialist lenses come straight from Google and AI search.
Key figure:
0 → 14 online bookings per month
Corporate DesignBrandingCorporate Website
Mobile view of dfma.de with the DFMA/amc logo and the hero “Empower teams. Simplify products. Strengthen companies.”

Training and software · Switzerland

Brand core workshop and sales presentation for amc / DFMA

+ Excerpt from our work together

Initial situation:
Company name amc, domain dfma.de, documents in cyan, website in dark blue: a company that has existed for over 30 years presented itself inconsistently.
Solution:
In the workshop we defined the brand core. The refreshed style guide, the new slide master and a sales presentation with four real cases build on it.
For decision makers:
Decision makers get slides they can pass on internally and that are understandable without a speaker.
For sales:
Sales works with one shared presentation instead of individual versions.
Key figure:
2 → 11 uses of the sales presentation per month
WorkshopsCorporate DesignBrandingPresentation Design
Firm presentation for Klinkert Rechtsanwälte

Legal advice · Frankfurt

Firm presentation for Klinkert Rechtsanwälte

+ Excerpt from our work together

Initial situation:
A litigation boutique pitched against larger firms and had to show who actually looks after the clients.
Solution:
A pitch presentation with its own team page and a group photo.
For clients:
Clients see the people behind the mandate before they decide.
For the firm:
A pitch document that presents the team as a strength against larger firms.
Presentation Design
Rübenstahl Rechtsanwälte

Legal advice · Rübenstahl Rechtsanwälte, Frankfurt

Website, design and letterheads for Rübenstahl Rechtsanwälte

+ Excerpt from our work together

Initial situation:
The existing communication was meant to convey the services more clearly and consistently for each target group.
Solution:
Revised website and design, new letterheads for the partners.
For customers:
Clients experience the firm online and on paper in the same identity.
For the company:
Consistent correspondence across all partners.
Corporate DesignCorporate Website
Law firm website

Legal advice · Müller Hofstede

Law firm website

+ Excerpt from our work together

Initial situation:
Clients could not get a picture of the firm before the first meeting.
Solution:
A website with a lawyer portrait and a clear structure by commercial, employment and tax law.
For customers:
Business owners know before the first call who advises them and in which field.
For the company:
More enquiries from prospective clients via the website.
Key figure:
3 → 11 enquiries from prospective clients per month
Corporate Website
Corporate design and website for Orange Falcon

Information security · Alzey

Corporate design and website for Orange Falcon

+ Excerpt from our work together

Initial situation:
A consultancy for banks on information security and DORA needed a presence that builds trust in a regulated environment.
Solution:
A consistent identity from the business card to the website.
For banks:
Banks immediately see a credible, coherent sender.
For the company:
More direct brand enquiries.
Key figure:
1 → 8 direct brand enquiries per month
Corporate DesignCorporate Website
Branding and company brochure

Risk management consultancy · RMC Risk Management Consulting

Branding and company brochure for RMC

+ Excerpt from our work together

Initial situation:
A risk management consultancy had to show clearly how it works, without falling back on jargon.
Solution:
Brand identity and the company brochure “How we work”.
For customers:
Decision makers understand how RMC works before the first conversation.
For the company:
An independent presence that does not look like a template.
BrandingPrint Collateral
Positioning workshop and website for SIRIUS

Consulting and training · Hattersheim

Positioning workshop and website for SIRIUS

+ Excerpt from our work together

Initial situation:
The old website looked like that of many other consultancies.
Solution:
The positioning with its claim emerged in the workshop. Managing director portrait and expert content followed on a website that is technically built for search engines.
For prospects:
Prospects see at once what SIRIUS stands for and who is behind it.
For the company:
Far more page-one rankings on Google.
Key figure:
4 → 38 top-10 rankings
WorkshopsBrandingWebsite RelaunchCorporate Website
Logo and website

Mobility consulting · Mobilligence GmbH, Berlin

Logo, website and presentation template for Mobilligence

+ Excerpt from our work together

Initial situation:
A new company of rms GmbH needed its own presence.
Solution:
Logo with a pixel icon in turquoise and green, website and presentation template.
For customers:
Clients see an independent consulting brand.
For the company:
Consistent documents for proposals and presentations.
Corporate DesignCorporate WebsiteWebsite RelaunchWebsite Maintenance
Packaging design “Mr. Singh” for Schani Foods

Food

“Mr. Singh” packaging design for Schani Foods

+ Excerpt from our work together

Initial situation:
The products disappeared on the shelf next to big brands.
Solution:
Independent packaging in magenta with a clear brand character.
For buyers:
Buyers instantly recognise the brand on the shelf.
For the company:
More listings in retail.
Key figure:
2 → 17 retail listings
BrandingPrint CollateralAI Automation
Hotel and restaurant

Hotel and gastronomy · Schloss Eberstein

Communication for the Schloss Eberstein hotel and restaurant

+ Excerpt from our work together

Initial situation:
Schloss Eberstein is a hotel, a restaurant and a historic destination at once. Guests come for very different reasons.
Solution:
A communication concept that brings castle, overnight stays and restaurant together under one umbrella brand in images and text.
For customers:
Guests quickly find the offer for their occasion, from dinner to a weekend stay.
For the company:
One house, one presence, and more booking enquiries.
Key figure:
3 → 11 booking enquiries
Branding
Brand world for gastronomy

Gastronomy / system catering · Raffael’s Fresh Food

Brand world and interiors for Raffael’s Fresh Food

+ Excerpt from our work together

Initial situation:
A restaurant concept with several locations needed more than a logo: guests should recognise the brand everywhere.
Solution:
Signet, colours and design rules, plus support with interiors and furnishing. The look runs through every touchpoint in the restaurant.
For customers:
Guests recognise the brand’s character from the first contact to the table.
For the company:
New locations and campaigns follow the same rules.
Corporate DesignBranding
Business stationery

Fashion · PR Fashion

Business stationery for PR Fashion

+ Excerpt from our work together

Initial situation:
A fashion agency needed documents that express its brand expertise as clearly as it does confidently.
Solution:
Business cards, letterheads and folders in a consistent design.
For customers:
Fashion and retail partners receive professionally designed documents with a clear contact and a consistent brand voice.
For the company:
A professional presence towards brands and retailers.
BrandingCorporate Design
Website for a fashion sales agency

Fashion sales agency · PR Fashion

Website for a fashion sales agency

+ Excerpt from our work together

Initial situation:
Retailers were meant to see online what the agency stands for: advice during ordering and service afterwards.
Solution:
A website with agency profile, brands, showroom and order dates, plus testimonials from retailers such as Peek & Cloppenburg.
For customers:
Buyers find brands, showroom and order dates in one place.
For the company:
The online presence matches the business stationery under the claim “performing brands”.
Corporate Website
Brand communication from a single source

Fashion · Marcany Mode

Brand, photo, video and website for Marcany Mode

+ Excerpt from our work together

Initial situation:
A fashion store in Bad Homburg wanted every new collection to bring more customers into the shop.
Solution:
Brand design, our own photos and videos of each collection, the website with search engine optimisation, plus mailings and promotions every season.
For customers:
Customers see the new collection online and in the mailing before they visit the store.
For the company:
The mailings, promotions and search engine optimisation brought the store new customers.
Corporate DesignBrandingCorporate WebsiteWebsite Maintenance
Fashion branding, photo, video and website

Fashion · LEMLI

Fashion branding, photo, video and website for LEMLI

+ Excerpt from our work together

Initial situation:
The fashion label needed its own look and its own imagery for print, web and video.
Solution:
Design, photo and video production and the website in one line, plus mailings and promotions for customers.
For customers:
Customers experience the brand the same way in the store, online and on video.
For the company:
The mailings, promotions and website brought new customers.
Corporate DesignBrandingCorporate WebsiteVideo and Photo
Oasis Fashion

Fashion · Oasis Fashion

Collection communication for Oasis Fashion

+ Excerpt from our work together

Initial situation:
Every season brings new collections, and customers need to hear about them in time.
Solution:
Fashion visuals and promotional material for each collection, plus mailings and promotions that bring customers into the store.
For customers:
Customers see the latest looks before they walk into the store.
For the company:
The mailings and promotions brought the store new customers.
Print CollateralBranding
Prins-Juric

Fashion · Prins-Juric

Brand design for Prins-Juric

+ Excerpt from our work together

Initial situation:
The fashion company was looking for new suppliers and needed a brand presence with a clear profile.
Solution:
A design system of typography, colours and clearly structured layouts for all key media.
For customers:
Suppliers see at a glance who they are dealing with and what the company stands for.
For the company:
The new presence brought in new suppliers, exactly what it was built for.
Corporate DesignBranding
Catalogue

Furniture · D Ligne

Catalogue for D Ligne

+ Excerpt from our work together

Initial situation:
To present a furniture and design collection, a clearly structured overall view was missing.
Solution:
A catalogue with ten models.
For customers:
Customers and retail partners can compare all ten models at a glance and choose in a targeted way.
For the company:
A compact catalogue makes product presentation and sales easier.
Print Collateral
Corporate design and website for Bill-Event

Event agency · Stadtallendorf

Corporate design and website for Bill-Event

+ Excerpt from our work together

Initial situation:
A full-service provider for company parties, catering, technology and entertainment needed a presence that shows the whole range.
Solution:
Corporate design and website, looked after by us for years: data protection, migration, SSL, updates. During the PHP upgrade we also made the site cookie-free and GDPR-compliant.
For customers:
Corporate clients quickly see what Bill-Event can do for their event.
For the company:
A website that runs without the team having to worry about technology and data protection.
Corporate DesignCorporate WebsiteWebsite Maintenance
Mobile view of ogae.de with logo, members area and a news slider on the Eurovision Song Contest

Association · nationwide

Website relaunch for OGAE Germany

+ Excerpt from our work together

Initial situation:
The fan club organised votes and member information through several channels.
Solution:
A new website with its own votes, for example for the Second Chance Contest.
For members:
Members vote directly on the website.
For the board:
Less administrative effort for the board.
Website RelaunchCorporate Website
Technicians talking at a workstation with electronic components

Electronics distribution · Frankfurt

Strategy workshop with NIES electronic

+ Excerpt from our work together

Initial situation:
A website relaunch was planned; goals, visibility and the connection to Business Central were open.
Solution:
A workshop on goals, visibility in Google and AI search, page structure, ERP integration and AI with guardrails, ending with a roadmap.
For customers:
A website that shows stock, brands and contacts quickly.
For the company:
A results paper with core message, target group, design and requirements as the basis for the website proposal.
ERP IntegrationAI Visibility (GEO)Workshops
Strategy workshop

Medicine / regenerative treatment · Machens Innovations

Strategy workshop for Machens Innovations

+ Excerpt from our work together

Initial situation:
A new regenerative treatment method was to be marketed; it was unclear whether through the method or individual products.
Solution:
A workshop with a decision: market the method first, then individual applications.
For customers:
Doctors and potential application partners see what treatment options the method opens up and how individual applications differ.
For the company:
A clear sequence for building the brand.
Workshops
Corporate design, website and SEO for MVZ Gynpraxis Alzey

Medical practice · Alzey

Corporate design, website and SEO for MVZ Gynpraxis Alzey

+ Excerpt from our work together

Initial situation:
The medical care centre needed its own presence and new patients. Prescription requests and patient communication went through the phone.
Solution:
Full support: corporate design, website with an online prescription form, SEO, ads, a maintained Google profile and Facebook.
For patients:
Patients find the practice online and order repeat prescriptions without calling.
For the practice:
One partner for the whole presence and fewer calls at reception.
Corporate DesignCorporate WebsiteSEOMarketing
Practice corporate identity

Medical practice · LUMEDIS Orthopaedics, Frankfurt

Practice corporate identity for LUMEDIS Orthopäden

+ Excerpt from our work together

Initial situation:
A private practice founded in 2019 needed a presence that shows specialisation and personal care.
Solution:
Logo, colour palette and materials from a single source, all the way to the reception area.
For customers:
Patients sense the quality as soon as they walk in.
For the company:
A presence that matches the standards of a private practice.
Corporate Design
Practice website for Dr. Brauers

Urology · Alzey

Practice website for Dr. Brauers

+ Excerpt from our work together

Initial situation:
Patients came to consultations with many basic questions.
Solution:
Expert texts on topics such as cancer screening and urinary tract infections, medically correct and easy to understand.
For patients:
Patients arrive at the consultation informed.
For the practice:
Less time spent explaining in the conversation.
Corporate Website
Art of Smile

Dental practice · Art of Smile

Practice website for the Art of Smile dental practice

+ Excerpt from our work together

Initial situation:
The dental practice wanted to show before the first visit that patients are in good hands.
Solution:
Practice website with a clear overview of treatments, real photos from the practice and quick ways to get in touch.
For customers:
Patients read up on treatments and the practice before booking an appointment.
For the company:
Fewer calls with basic questions at reception.
Corporate Website
Mobile view of the Hennig general practice website with the practice team and an online appointment button

General practice

Website relaunch for the Hennig general practice

+ Excerpt from our work together

Initial situation:
The old website was hard to maintain and poorly structured.
Solution:
A new website with a clear structure and meaningful titles and headings.
For patients:
Patients find opening hours, services and contact options faster.
For the practice:
A well-organised practice website that is easy to update.
Website RelaunchCorporate Website
Physio nach Mass

Physiotherapy · Physio nach Mass, Frankfurt

Practice website for Physio nach Mass

+ Excerpt from our work together

Initial situation:
The physiotherapy practice wanted to present its treatments online in a personal, up-to-date way.
Solution:
Practice website with treatment areas, information for the first appointment and direct contact options.
For customers:
Patients find the right treatment and the fastest way to book.
For the company:
Fewer recurring questions on the phone.
Corporate Website
Website for optometry consulting

Optometry / consulting · Visions-Werk

Website for optometry consulting

+ Excerpt from our work together

Initial situation:
A consulting service for opticians needed to be easy to understand online and clearly distinct from product advertising.
Solution:
A website that puts consulting expertise, the offer and contact options at the centre.
For customers:
Opticians recognise the consulting offer and get in touch directly.
For the company:
A clear profile as a consulting provider.
Corporate Website
Gesundheits- und Wellness-Zentrum Grumbach

Cosmetics and wellness · Gesundheits- und Wellness-Zentrum Grumbach

Image brochure for the Grumbach health and wellness centre

+ Excerpt from our work together

Initial situation:
The centre offers treatments and wellness under one roof and needed imagery for both.
Solution:
Image brochure with beauty photography, an ornamental logo and motifs between nature and care.
For customers:
Guests see what awaits them before their first appointment.
For the company:
The team has a brochure for consultations that brings all offers together.
Corporate DesignBrandingWebsite MaintenancePrint Collateral
Rockabilly Weinkult

Wine · Rockabilly Weinkult

Brand world for Rockabilly Weinkult

+ Excerpt from our work together

Initial situation:
A wine brand wanted to stand apart from classic, elegant wine advertising and show music and retro style.
Solution:
A bold brand world with vintage typography and motifs between wine bar and rockabilly culture.
For customers:
Wine lovers see the brand’s cheerful character on the label straight away.
For the company:
The brand stands out on the shelf and at events.
Corporate DesignBrandingPrint Collateral
Landhaus zum Stöffche

Gastronomy · Landhaus zum Stöffche

Brand identity for Landhaus zum Stöffche

+ Excerpt from our work together

Initial situation:
Landhaus zum Stöffche wanted to present itself online and on site the way it is: down to earth and Hessian.
Solution:
A presence with regional character, clear information on food and offers, and a design that stays the same from the menu to the website.
For customers:
Guests know what to expect before they visit and find the offer quickly.
For the company:
The restaurant is instantly recognisable in the region.
Branding
Business stationery

Real estate · I.I.M. GmbH

Business stationery for I.I.M. GmbH

+ Excerpt from our work together

Initial situation:
The real estate company needed business documents that partners and clients recognise instantly.
Solution:
Business cards, letterhead and continuation sheet in one design.
For customers:
Partners recognise the sender on offers and letters at a glance.
For the company:
Everyone writes on the same documents.
Corporate Design
Corporate design, flyers and website for EQ Beratungsgesellschaft

Consulting and seminars

Corporate design, flyers and website for EQ Beratungsgesellschaft

+ Excerpt from our work together

Initial situation:
Consulting and seminars appeared with different documents.
Solution:
One identity in magenta, from the logo via letterhead and flyers with a registration form to the website.
For seminar participants:
Seminar participants recognise flyers and website as one identity.
For the company:
More enquiries via website and flyers.
Key figure:
2 → 9 enquiries via website and flyers per month
Corporate DesignCorporate WebsitePrint Collateral
S+V Unternehmensberatung

Consulting · S+V GmbH Unternehmensberatung, Frankfurt

Website and stationery for S+V Unternehmensberatung

+ Excerpt from our work together

Initial situation:
The Frankfurt management consultancy wanted to explain its services clearly online and be found on Google.
Solution:
Website with search engine optimisation, business cards and a Christmas newsletter for existing clients.
For customers:
Business owners see who advises them, on which topics and how to get in touch.
For the company:
Position 4 on Google for “Unternehmensberatung Frankfurt” (management consultancy Frankfurt).
Corporate DesignCorporate WebsiteContent & Newsletter
Brand identity for Callidus Personalvermittlung

Recruitment

Brand identity for Callidus Personalvermittlung

+ Excerpt from our work together

Initial situation:
The recruitment agency had to reach two target groups at once: companies looking for staff and skilled professionals open to a move.
Solution:
A clear, trust-building communication presence with a concise presentation of services and separate messages for employers and candidates.
For employers and applicants:
Employers see the agency’s focus areas, applicants find an easy way to get in touch.
For the company:
A clear positioning makes acquisition and candidate outreach easier.
BrandingEmployer Branding
Mobile view of lapithus.com with a skyline motif and the greeting “Welcome to the Lapithus Group”

Management consulting · London

Website maintenance for Lapithus Management

+ Excerpt from our work together

Initial situation:
An international consultancy needed a permanent partner for its website.
Solution:
Ongoing maintenance, GDPR adjustments, menu and server support.
For customers:
The website is up to date and legally compliant.
For the company:
One contact for everything to do with the website.
Website Maintenance
New brand after the carve-out of a filter manufacturer

Filter technology / wastewater · Filter manufacturer, carve-out of a corporate division

Naming workshop and new brand after the carve-out

+ Excerpt from our work together

Initial situation:
After the sale to a new owner, a former corporate division of a filter manufacturer needed its own name and presence.
Solution:
We set the name in the naming workshop. The wordmark, a website with a 3D viewer of the filter module and a 30-second film followed.
For customers:
Wastewater plant operators see the module in detail before they get in touch.
For the company:
The new company presents itself independently from day one.
BrandingCorporate WebsiteVideo and PhotoWorkshops
Logo and style guide for a gastronomy concept in food retail

Gastronomy concept · Food retailer

Logo and style guide for a gastronomy concept in food retail

+ Excerpt from our work together

Initial situation:
A new gastronomy concept for supermarkets needed a name, a mark and rules for its presence.
Solution:
Logo, claim and style guide as the basis for all media.
For customers:
Customers recognise the concept in the store by its logo, language and design.
For the company:
A presence that everyone involved can implement consistently.
Corporate DesignBranding
AI and ERP integration for a distributor with 48,000 items

Connector wholesale

AI and ERP integration for a distributor with 48,000 items

+ Excerpt from our work together

Initial situation:
With 48,000 items, customers could barely find stock levels and matching variants on their own.
Solution:
Stock display and configurator connected directly to the ERP.
For customers:
Customers see availability and matching items without asking.
For the company:
Fewer phone calls and emails about stock and variants.
Key figure:
Around 48,000 items in the stock and configurator system; availability checks used to take about 10 minutes, target: a few seconds
Web DevelopmentERP Integration
Product configurator with SAP integration for an automotive supplier

Automotive supply · Rhine-Main

Product configurator with SAP integration for an automotive supplier

+ Excerpt from our work together

Initial situation:
Orders were entered by hand, with a 12 per cent error rate.
Solution:
A configurator that passes orders straight to SAP.
For customers:
Customers configure their product themselves and order without queries.
For the company:
Order entry runs automatically.
Key figure:
25 → 4 minutes processing time per order
Web DevelopmentERP Integration
B2B shop with Business Central integration for an industrial supplier

Industrial supply · Rhine-Main

B2B shop with Business Central integration for an industrial supplier

+ Excerpt from our work together

Initial situation:
Stock levels and customer accounts existed only in the ERP.
Solution:
Shop with stock levels straight from the ERP, customer account login, product configurator and direct ordering.
For customers:
Customers see stock and prices and order directly.
For the company:
Orders flow into the ERP without retyping.
Key figure:
0 → 441 direct orders
Corporate WebsiteOnline ShopWeb Development
Energy supplier maintains content directly with AI

Energy / AI / website · Energy supplier (anonymous)

Energy supplier maintains content directly with AI

+ Excerpt from our work together

Initial situation:
Regular changes to web texts had to be made manually in the content management system.
Solution:
A custom interface connects an AI assistant to the CMS with read and write access. Text changes go straight into the system.
For customers:
Visitors get up-to-date information on the energy supplier’s website faster.
For the company:
Shorter response times for recurring website changes.
Key figure:
Text change: around 30 → around 5 minutes.
Web DevelopmentWebsite MaintenanceContent & Newsletter
Clothes rails with a new season collection in a showroom

Fashion · Sales agency

CRM with AI document recognition for a fashion sales agency

+ Excerpt from our work together

Initial situation:
The legacy system had no interface, data had to be transferred by hand, and a change of provider was due.
Solution:
A custom CRM: order confirmations by email are recognised automatically, notes are created by dictation, and the AI works only with pseudonymised data.
For customers:
Customers and suppliers are served faster.
For the agency:
Independent of the old provider, less retyping, and it also works on a phone.
Key figure:
Legacy system migrated in around 5.5 minutes (repeatable import)
Web DevelopmentAI Automation
Asset manager

Fashion · Fashion manufacturer

Asset manager for a fashion manufacturer

+ Excerpt from our work together

Initial situation:
Images and collection data were scattered, and retailers kept asking.
Solution:
A central portal where partners retrieve images and data themselves.
For customers:
Retailers get everything themselves, without waiting for a reply.
For the company:
Fewer requests by email and phone.
Web DevelopmentAI Automation
Employer brand workshop with HR and employees of a machine builder

Mechanical engineering · Rhine-Main

Employer brand workshop for a machine builder

+ Excerpt from our work together

Initial situation:
Three engineering positions were open.
Solution:
A full-day workshop with HR and six employees from different departments, followed by the recruiting measures.
For applicants:
Applicants learn what really sets the employer apart.
For the company:
All three positions filled after six months, no turnover.
Key figure:
3 → 0 open engineering positions
BrandingEmployer BrandingWorkshops
Machine hall of a machine builder with machine tools and an employee at the plant

Mechanical engineering · Aschaffenburg region

New website for a B2B machine builder

+ Excerpt from our work together

Initial situation:
The old website generated hardly any enquiries.
Solution:
A new website with clear paths to an enquiry.
For buyers:
Buyers find services and contacts without detours.
For the company:
Enquiries come in via the website, without ongoing ad costs.
Key figure:
0 → 14 enquiries via the website per quarter
Corporate Website
AI visibility (GEO) for a commercial law firm

Legal services · Frankfurt

AI visibility (GEO) for a commercial law firm

+ Excerpt from our work together

Initial situation:
The firm did not appear in answers from ChatGPT and Gemini.
Solution:
Content and structure built so that AI systems cite the firm as a source.
For clients:
Anyone asking an AI about a legal problem gets the firm named.
For the firm:
Mandate enquiries via digital channels up 35 per cent after five months.
Key figure:
0 → 23 citations in ChatGPT and Gemini
AI Visibility (GEO)Content & Newsletter
Consultant talking to a client at a desk in front of a brick wall

Consulting · Aschaffenburg region

Positioning workshop and website for a management consultancy

+ Excerpt from our work together

Initial situation:
The old website looked like that of many other consultants.
Solution:
The positioning claim emerged in the workshop. It carries the new website, together with a portrait of the managing director.
For prospects:
Prospects see who advises them and what the consultancy stands for.
For the company:
More qualified enquiries.
Key figure:
2 → 17 qualified enquiries per quarter
WorkshopsBrandingCorporate WebsitePrint Collateral
Website for an engineering office

Engineering office · Darmstadt

Website for an engineering office

+ Excerpt from our work together

Initial situation:
The web presence was outdated, as were the technology and CMS.
Solution:
A new website on current technology with clear services and ways to get in touch.
For clients:
Clients quickly find the right contact.
For the office:
The website regularly generates enquiries.
Key figure:
0 → 23 enquiries per quarter
Corporate Website
Developer team at workstations with several screens full of code

IT service provider · Hanau

Website for an IT service provider

+ Excerpt from our work together

Initial situation:
No enquiries came in online.
Solution:
A website with clear services and ways to get in touch.
For prospects:
Prospects quickly understand what is on offer.
For the company:
Enquiries via the website.
Key figure:
0 → 19 enquiries per quarter
Corporate Website
IT consultant with a laptop in conversation in a server room

IT consulting

Website operations for an IT consultancy

+ Excerpt from our work together

Initial situation:
The website kept going down.
Solution:
Stable hosting, updates and monitoring from a single source.
For customers:
The website is available when it is needed.
For the company:
No more embarrassing outages in front of customers.
Key figure:
4 → 0 outages per year
Corporate WebsiteWebsite Maintenance
Software team discussing code at screens in a loft office

Software · Giessen

Website for a software company

+ Excerpt from our work together

Initial situation:
No enquiries came in online.
Solution:
A new responsive website, SEO optimisation, knowledge base, support area.
For prospects:
Prospects understand software features through concrete use cases and can get in touch faster.
For the company:
Enquiries via the website, less support workload.
Key figure:
2 → 22 enquiries
Corporate WebsiteSEOAI Automation
Two software developers working on code together on one monitor

Software · Frankfurt

LinkedIn presence for a software company

+ Excerpt from our work together

Initial situation:
The company profile was barely visible.
Solution:
Regular posts about product, team and projects.
For prospects:
Prospects see who is behind the software.
For the company:
Enquiries and unsolicited applications via LinkedIn.
Key figure:
LinkedIn enquiries 0 → 4, unsolicited applications 0 → 5
Website MaintenanceSocial Media
Management and warehouse staff talking at a laptop in the warehouse of a trading company

B2B trade

LinkedIn presence for a B2B trading company

+ Excerpt from our work together

Initial situation:
The company had no presence on LinkedIn.
Solution:
A LinkedIn presence matching the corporate design and website.
For business partners:
Business partners find the company where they look for professional information.
For the company:
Its own reach among decision makers.
Key figure:
0 → 650 LinkedIn followers
Corporate DesignCorporate WebsiteSocial Media
Patient at the reception of a medical practice, a staff member hands over a form

Medical practice · Mainz

Practice website with online appointment booking

+ Excerpt from our work together

Initial situation:
Appointments were only made by phone, and the website was just a contact page.
Solution:
A website with expert texts compliant with German healthcare advertising law, an overview of services and online appointment booking.
For patients:
Patients book their appointment online, without waiting on hold.
For the practice:
Fewer calls at reception.
Key figure:
0 → 16 online bookings per month
Corporate Website
Architects working together on floor plans, with a calculator and hard hat

Architecture · Rhine-Main

Newsletter for an architecture office

+ Excerpt from our work together

Initial situation:
Contact with clients broke off between projects.
Solution:
A regular newsletter with projects and news.
For clients:
Clients stay informed about new projects.
For the office:
Follow-up orders from existing contacts.
Key figure:
0 → 5 enquiries from the newsletter
Content & Newsletter
Print and digital marketing

Real estate · Various real estate companies and project developers

Property exposés for real estate companies

+ Excerpt from our work together

Initial situation:
Different real estate projects needed sales documents that clearly combine space, usage options, key facts and economic information.
Solution:
Design of individual property brochures with location and fittings, floor plans, images and, depending on the project, rentable space and rental income; delivered as a high-quality printed brochure or digital PDF.
For customers:
Buyers and tenants grasp property qualities and key data without a long search.
For the company:
Reusable yet property-specific documents support marketing, investor conversations and sales.
Key figure:
2 output formats: print and digital.
Print Collateral
Technically excellent, but invisible in AI answers

Client project · Auditor

Technically excellent, but invisible in AI answers

+ Excerpt from our work together

Initial situation:
A high professional reputation, but not named in a single AI answer to questions on accounting and auditing.
Result:
Qualified enquiries per quarter: 1 → 29
Cited in:
ChatGPT 241 times, Gemini 118 times, Claude 78 times
Key figure:
0 → 437 citations on expert questions per quarter
AI Visibility (GEO)Content & Newsletter
The first citation check as a wake-up call

Client project · IT systems house

The first citation check as a wake-up call

+ Excerpt from our work together

Initial situation:
Good customer retention among existing clients, but for new customer enquiries about IT services the company appeared in no AI answer.
Result:
Enquiries via contact form per quarter: 2 → 37
Cited in:
ChatGPT 302 times, Gemini 134 times, Claude 88 times
Key figure:
0 → 524 AI citations per quarter
AI Visibility (GEO)SEO
Five real patient questions became lasting visibility

Client project · Dental practice

Five real patient questions became lasting visibility

+ Excerpt from our work together

Initial situation:
A good website, but without an FAQ structure, questions about treatments and costs were not picked up by AI engines.
Result:
Appointment requests via the website per month: 5 → 44
Cited in:
ChatGPT 331 times, Gemini 205 times, Claude 135 times
Key figure:
0 → 671 AI citations per quarter
AI Visibility (GEO)Content & NewsletterSEO
On the market for years, invisible for technical enquiries

Client project · Engineering office

On the market for years, invisible for technical enquiries

+ Excerpt from our work together

Initial situation:
An established engineering office in mechanical engineering was so far not listed in technical AI search queries about its range of services.
Result:
Enquiries via contact form per quarter: 2 → 41
Cited in:
ChatGPT 337 times, Gemini 159 times, Claude 117 times
Key figure:
0 → 613 AI mentions per quarter
AI Visibility (GEO)SEO
From the home page to its own service pages

Client project · Manufacturing company

From the home page to its own service pages

+ Excerpt from our work together

Initial situation:
All services were on a single page. For the core processes, separate pages with processes, batch sizes and a contact person were built.
Result:
Enquiries via the form per month: 3 → 13
Key figure:
2 → 19 service terms in the top 10
SEOAI Visibility (GEO)Corporate Website
A decline that would have gone unnoticed without monitoring

Client project · Law firm

A decline that would have gone unnoticed without monitoring

+ Excerpt from our work together

Initial situation:
After a strong first quarter, visibility fell again in the second quarter, although the firm had changed nothing.
Result:
First consultation enquiries per month: 3 → 38
Cited in:
ChatGPT 314 times, Gemini 163 times, Claude 106 times
Key figure:
2 → 583 AI mentions per quarter
AI Visibility (GEO)Content & Newsletter
Naming the scope of testing instead of “automation specialist”

Client project · Operational technology

Naming the scope of testing instead of “automation specialist”

+ Excerpt from our work together

Initial situation:
A provider of operational technology had documented security level, scope of testing and proof path cleanly in every project, but the website carried only a single catch-all term. For every requirement covered, a page of its own was created with process, limits and documentation.
Result:
Mentions in AI answers to requirement questions per quarter: 0 → 587
Cited in:
ChatGPT 319 times, Gemini 161 times, Claude 107 times
Key figure:
2 → 41 first meetings from search per quarter
AI Visibility (GEO)SEOCorporate Website
All systems connect to one interface for AI

AI · mindmelt (internal)

All systems connect to one interface for AI

+ Excerpt from our work together

Initial situation:
Websites in the CMS, back office, phone system, image generation, research and SEO data each had their own interface. An AI could only reach the system someone had built a connection for.
Solution:
All systems connect to one shared MCP server, and every AI agent uses the same tools. Larger jobs go into a queue, and a task runner works through them and picks the suitable model for each job.
For customers:
ERP, CRM, CMS, mailbox and phone can be connected in the same way, with read or write permission per tool.
For the company:
One interface for all systems, with jobs running in an orderly and traceable way.
Key figure:
206 tools, 2,236 completed jobs since April 2026
AI AutomationWeb Development
The phone assistant recognises regular customers and puts them straight through

AI · mindmelt (internal)

The phone assistant recognises regular customers and puts them straight through

+ Excerpt from our work together

Initial situation:
Most calls to mindmelt come from salespeople. Customers should still reach someone immediately, and the Telekom line and phone system were to stay.
Solution:
Our own phone assistant, Jan, introduces itself as an AI assistant, recognises known callers by their number and puts them straight through. It asks unknown callers about their request and refers sales calls to the email address.
For customers:
Customers reach the office or mobile without any questions.
For the company:
Every request comes with an email containing the conversation, and sales calls are collected in one email at 5 pm.
Key figure:
In use since October 2026
AI Automation
Project knowledge from over two decades, available instantly

AI / knowledge management · mindmelt (internal)

Project knowledge from over two decades, available instantly

+ Excerpt from our work together

Initial situation:
Project knowledge since 2002 was spread across different storage locations; earlier solutions had to be searched for through folders and emails.
Solution:
Setup of an internal knowledge base with combined keyword and semantic search on servers in Germany.
For customers:
Clients benefit from experience and solutions from comparable projects that are quicker to use.
For the company:
The team can find earlier cases directly in natural language, even across project boundaries.
Key figure:
Search effort: about 15 minutes → under 1 minute.
AI Automation
Public MCP server and a machine-readable agency

AI / MCP / AI search · mindmelt (internal)

Public MCP server and a machine-readable agency

+ Excerpt from our work together

Initial situation:
AI assistants previously had to pick services and references out of web pages written for humans.
Solution:
A public MCP server, machine-readable data under /ai/ and a cockpit to tell verified AI bots from fake ones.
For customers:
AI assistants can retrieve agency services and references in a more structured way.
For the company:
Our own interface for agent-based research, including analysis of bot access.
Key figure:
Around 3,000 verified AI bot requests per month.
AI Automation
Research briefings for client conversations

AI / sales / research · mindmelt (internal)

Research briefings for client conversations

+ Excerpt from our work together

Initial situation:
Before every first meeting, information from the company website, commercial register, job ads, competitive environment and search data had to be gathered by hand.
Solution:
A research agent compiles a structured briefing with sources from public information.
For customers:
Conversation partners meet a better prepared contact who knows their market.
For the company:
Sales and consulting go into new meetings with a consistent information base.
Key figure:
Research time: about 2 hours → around 10 minutes.
Employer BrandingAI Automation
Conversation transcription and Word minutes

AI / transcription · mindmelt (internal)

Conversation transcription and Word minutes

+ Excerpt from our work together

Initial situation:
Meeting minutes and visit reports were written by hand after an appointment.
Solution:
Audio recordings are transcribed with speaker separation and turned into a Word record with participants, agreements and next steps.
For customers:
Clients receive results and responsibilities documented promptly and clearly.
For the company:
Less rework and a faster handover of conversation results into projects and CRM.
Key figure:
60-minute meeting → minutes about 15 minutes after the end.
AI Automation
Ticket system and content pipeline with an agent team

AI / automation / CMS · mindmelt (internal)

Ticket system and content pipeline with an agent team

+ Excerpt from our work together

Initial situation:
Website orders arrived by email and had to be structured one by one and transferred into the CMS by hand.
Solution:
A Python service takes in incoming orders. Specialised agents handle coordination, concept, implementation and quality checks; results are written directly into a lean open-source CMS.
For customers:
Changes to digital content can be implemented faster.
For the company:
Standardised, logged processes with quality control reduce manual production time.
Key figure:
Processing time: about 2 hours → under 10 minutes.
Web DevelopmentContent & NewsletterAI Automation
Back office and ERP for agency administration

AI / administration / ERP · mindmelt (internal)

Back office and ERP for agency administration

+ Excerpt from our work together

Initial situation:
Offers, invoices and master data were maintained in separate steps.
Solution:
Development of an integrated back office with customer management, offer creation and electronic invoicing in ZUGFeRD format.
For customers:
Clients receive structured offers and machine-readable invoices.
For the company:
Less administrative work and end-to-end processes without re-entering data.
Key figure:
Administration: 9 → 1.5 hours/week; invoice: 45 → under 5 minutes.
ERP IntegrationAI Automation
SEO back end and content control

AI / SEO / content · mindmelt (internal)

SEO back end and content control

+ Excerpt from our work together

Initial situation:
The maintenance of SEO content, search data and editorial changes was meant to come together more in a single workflow.
Solution:
Setup of a central working environment for planning and editing SEO content and handing it over to the technical website implementation.
For customers:
Website visitors benefit from clearly structured and continuously improved content.
For the company:
SEO and editorial work can be coordinated and documented in a more targeted way.
Corporate WebsiteSEOContent & Newsletter
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