ERP Integration for Websites and Shops - with AI

mindmelt connects websites and shops to ERP and CRM systems - including Microsoft Dynamics 365 Business Central and SAP. ERP integration is part of our web development work: we build the website, the shop and the connection. Your ERP partner handles the ERP setup. We can also connect AI assistants to the same data if needed.

Konzentrierte Konzeptionsarbeit am Laptop

Where websites and ERP systems fall out of step

We hear the same things in nearly every first conversation. Orders from the webshop get typed manually into the ERP. Stock levels on the website don't match what's actually in the warehouse. Enquiries from the contact form sit in an inbox until someone moves them into the CRM.

The technical side is rarely the problem. Most ERP systems have APIs that let a website or shop read and write data. Integration stalls for a different reason: the agency owns the website, the ERP partner owns the ERP, and nobody owns the gap between them.

What the integration handles day to day

These four scenarios come up in almost every project. We'll agree which ones matter for you at the start.

Stock and Product Data

Stock levels, prices and technical specs feed directly from the ERP to your website and shop. Update a value in the ERP - the website updates automatically.

Enquiries straight into your CRM

The contact form writes name, company, message and source page directly into your CRM. Your sales team sees every enquiry where they already work.

Product Configurator

Customers and field sales teams build variants directly in the browser. The finished order lands as a data record straight in the ERP.

Customer Account with ERP Data

Once logged in, your customers can see their order history, outstanding invoices and their own pricing - pulled directly from your ERP. Additional portal features are available through our web development service.

Who does what

We build the website and shop, develop the ERP interface, host everything on servers in Germany, and handle error management and logging. Your ERP partner configures the fields, permissions and access rights the interface needs - for Business Central, that's typically the Microsoft partner already managing your system. Your IT team approves access and takes decisions on security.

We deal with your ERP partner directly. You don't need to mediate between suppliers.

How does an ERP integration work?

We start with a half-day workshop - your IT team, and your ERP partner if you want them involved. Together we define which data flows in which direction, how often it syncs, and who provides access to what. You get the outcome in writing, with a fixed scope and a fixed price.

From there, we build the integration - against a test environment first, wherever possible. You'll see real data on a preview of your website before anything goes live. At handover, you receive the code, interface documentation, and all access credentials.

Who handles the integration when AI, your website and ERP need to work together?

We do - through the same interface. If product data already flows from your ERP to your website, we open that same channel to AI assistants. MCP, the open standard for AI-to-system connectivity, makes this straightforward. You decide what the assistant can see.

Typical use cases: a product adviser on your website that answers live questions about availability and technical specs, or an internal assistant your sales team uses to query stock and customer data. This sits within mindmelt AI - full details on the AI Agency and AI Consulting page.

45+

API Projects
Delivered

Years of
Development Expertise

80+

Bespoke
CMS Modules

100%

The Code
Belongs to You

Case Study: B2B Industrial Supplier, Rhein-Main

Background: A technical components supplier with around 56,000 articles in stock, serving an industrial customer base. The business had just migrated to Microsoft Dynamics 365 Business Central. Customers needed to see live stock levels and their individual pricing online - so prices sit behind a login.

What we're building: A website and shop connected directly to Business Central. Stock levels pull straight from the ERP. Each customer logs in and is linked to their own ERP account. A product configurator passes configurations through, and orders go directly into the ERP as live purchase orders.

Approach: In stages - website first, then the shop and stock integration. We define the exact scope with the client in a workshop.

Case Study: Rhein-Main Electrical Contractor

Brief: A master electrical contractor serving residential and commercial clients across the Rhein-Main region. Their existing site ran on WordPress with Elementor.

What we built: A new REDAXO website on our own infrastructure, a five-step enquiry configurator with photo upload, and a dedicated landing page for alarm systems connected to HubSpot. All sales activity now flows into HubSpot in one place - enquiries from ads and recruiting included.

Wenn Website und ERP zusammengehören

Das Schaufenster bauen viele.

Wir verlegen auch

die Leitungen dahinter.

Was eine Anbindung im Betrieb verändert

B2B-Industriezulieferer Rhein-MainWebsite und Shop mit Business Central

Direktbestllungen

Vorher0

→

Heute441

Lagerbestand direkt aus dem ERP, Login mit Verknüpfung zum Kundenkonto, Produktkonfigurator und Direktbestellung.

Elektrotechnik-Meisterbetrieb Rhein-MainWebsite mit HubSpot-Anbindung

Vertriebsanfragen aus Website, Ads und Recruiting

Vorherverteilt

→

HeuteHubSpot

Sämtliche Vertriebsaktivitäten laufen gebündelt in einem CRM zusammen.

Which ERP systems and shops do you integrate with?

Any system with an open API. On the ERP side, that's typically Microsoft Dynamics 365 Business Central or SAP. For e-commerce, we work with Shopware, WooCommerce, Shopify, or a bespoke shop. If you need a shop built, our online shop team handles that end-to-end. We'll check whether your system has a compatible interface before we put together a quote.

Can our website display stock levels and prices directly from the ERP?

Yes - if your ERP has an API, and most do. Business Central and SAP both connect directly. Stock levels, pricing and product data sync automatically to your website. No manual updates. A good example is our product configurator with SAP integration, covered on the Web Development page: order processing now takes 4 minutes instead of 25.

How do website enquiries reach your CRM - without anyone typing them up manually?

The form writes the enquiry directly into the CRM - source and contact details included. Sales can see immediately which page the lead came from. We'll agree with you which fields get passed across.

Do you need to replace your ERP or website to get started?

Usually not. Integration builds on existing interfaces. A swap only makes sense when a system has no open interface at all - or a relaunch is already on the cards. We clarify that before we start.

How long does an ERP integration take?

Connecting your website or shop to your ERP typically takes two to four weeks. The main variable is how quickly your ERP partner provides field access, user permissions, and a test environment - and how many data fields are involved. If an ERP rollout is already under way, we plan the integration for once that's complete.

We only need a new website right now. Is mindmelt still the right fit?

Yes. Many projects start with a website or logo - and often stay there. We build on open technology, so ERP, e-commerce or AI can be added later. Code and domain are yours.

Start with a workshop

Half a day with you, your IT team, and your ERP partner if needed. Afterwards, you'll have it in writing - which data needs to flow and what the integration will cost.

Call us on 069 21936250

Who builds your integration

mindmelt is an owner-managed advertising agency based in Frankfurt am Main, Zeil 46, established in 2002. Your website and integration are built by the same team - and owner Ingo Krumm leads every project personally.

Telefon: 069 21936250 ·

Get in Touch