If you don't have a marketing team, we're it. If you have a small one, we're the extra firepower. Either way, we make complex subjects clear - so your quality gets the recognition it deserves.
At mindmelt, you talk to the person who thinks and decides from day one. Direct communication, full transparency, strategy from a single partner.
What that means for you:
Redefining the agency model
We're a team of strategists, designers and developers around owner Ingo Krumm, and we see every project through from the first conversation to go-live. Depending on the brief, our core team expands with exactly the right specialists for the job.
Every project carries personal accountability - from the first conversation to a measurable result.
The measure isn't whether something looks good - it's whether it sells. A website no one can find is just decoration. A campaign that doesn't convert is money down the drain. We build communication that drives revenue.
Many of our clients have worked with us for years. Not because of account management programmes - but because good work, done consistently, stops feeling like work at all.
Award-Winning, Because Good Enough Never Is
FOCUS Business named mindmelt a Leading Innovator in 2026 and again in 2027. Our clients know the reason from working with us: we think communication through from the technology side, from the website to visibility in AI answers.
We are rarely loud. We prefer to work precisely, and every page has to do a job or it goes.
From the first FrontPage sites to visibility in AI answers: every wave has changed how companies get found. We were there for each one and made it usable for mid-sized businesses. Turquoise marks our own milestones.
Meet Ingo Krumm
Strategist, designer and technologist.
Your direct point of contact on every brief.
Who does mindmelt work best with?
Our clients are owner-managed businesses, mid-sized companies and growing operations - businesses where someone gets up in the morning and thinks: this is mine, I'm going to make it better. Whether you have 5 or 200 people, if you don't have an in-house marketing team - or if your subject matter is simply too complex for a conventional agency to handle - we're the right fit. Managing directors who trust us get results. Those are our best projects. And our longest relationships.
What makes you and your agency different?
We listen before we design. There's often a gap between what a business shows the world and what it really is. Habermehl & Follmann has completed more than 3,600 projects, yet from the outside you saw only a handful of topics. Closing that gap is what we do.
How did your career develop?
It started with a commercial apprenticeship. Working across sales, marketing and as a webmaster, I quickly saw how closely those disciplines connect. I went on to head up marketing at a software company, then set up on my own as a graphic and web designer. Today we work with owner-managed businesses and growing companies - including some well-known brands.
You have over 25 years of experience. How has that shaped you?
Clients rarely ask the real question first. Someone ordering a new brochure often has a sales problem. That's why almost every project with us starts with a workshop.
What drives you?
The moment a client says: people finally get what we do. It sounds simple. It isn't. That's what we work for.
What can clients expect when working with mindmelt?
A clear assessment in the very first conversation and a price range before the proposal arrives. After that, we work through the project with you until it runs.
How do you see the future of your industry?
Large traditional agencies are on the way out. Production and routine work are increasingly being automated. How I use AI myself and pass it on to teams is on my page as an AI speaker and trainer. Clients are handling more in-house - through digital tools or AI. The future belongs to smaller agencies and consultants who keep the bigger picture in view, stay close to the project and close to the client.
What sets you apart from other consultants or agencies?
I work in advertising, but not in the conventional sense. I understand people, systems and processes. I connect strategic thinking, design and sales processes with real technical depth. Our clients notice that I genuinely want to make things happen.
You take ownership. What does that look like in practice?
We don't wait to be told what to do. We think things through that clients shouldn't have to worry about - technical, strategic, commercial. And we stand behind it. With our name on it. With results to show.
Many people assume sales means pushing people towards something they don't actually want. How do you see it?
For a long time I thought sales had to be either brilliantly creative or rigidly systematic. Then it clicked: the best results come when you're genuinely focused on the other person - not out of obligation or strategy, but because you actually enjoy helping businesses get noticed. That shift changed everything. Clients feel it. The rest tends to follow. That's what drives me today.
What do you enjoy most about your work?
Watching a vague idea turn into something concrete that actually works - for the client and their audience. Seeing our work move the needle and deliver real results. That never gets old.
References
Allianz, Merck, Zeiss, the DFB, rms (a subsidiary of the RMV transport association) and SWIAT. Each card shows one project; the collaboration usually covers much more.
Insurance · Group
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Chemicals and pharma · Darmstadt
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Optics · Wetzlar
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Sports federation · Frankfurt
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Public transport services · Frankfurt
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Financial infrastructure · Frankfurt
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Some businesses grow. Others just get better at being found.
Some businesses do solid work for years and still don't attract the clients they deserve. Not because the product's the problem - but because nobody outside understands what's happening inside. That's exactly where we come in.
NOT DIFFERENT. GENUINE.
THAT'S WHY YOU FEEL IT.
Updated: October 2026
