External Marketing Department for the Mid-Market

mindmelt works as the external marketing department for mid-sized companies, based in Frankfurt. We plan and deliver what marketing involves: LinkedIn, content, newsletters, employer branding and consultancy, with one fixed point of contact. No Google Ads, no TikTok campaigns, no performance theatre. Just what owner-managed businesses actually need: visibility with the right people, through the right content, on the right channels.

What we mean by marketing - and what we don't

Marketing at mindmelt isn't about spreading budget across as many channels as possible. It's about finding the three or four things that work for your business, then doing them consistently.

For most of our B2B clients, that means a LinkedIn profile that's actually used, a newsletter that lands in the inbox rather than spam, and content on the website that answers the questions your customers are already asking. Plus someone to hold it all together.

What we don't do: Google Ads, Meta Ads, influencer campaigns, TikTok. Not because they're wrong - they're just not what we do. Many businesses look for an online marketing agency in Frankfurt. We focus on organic visibility through brand, website, content, LinkedIn and newsletters. Strategy, content and design - that's what we've been doing for over 20 years.

Three marketing areas we cover

Social media, content and consultancy - one team, all built for B2B.

LinkedIn and Instagram

Strategy, editorial planning, content production, posting. We manage LinkedIn for B2B sales and recruitment, Instagram for brand positioning and employer branding. If you want a LinkedIn marketing agency that actually gets involved, you're in the right place.

Social Media

Content and Newsletters

Blog articles, thought leadership pieces, whitepapers, newsletters. Content that demonstrates your expertise and ranks on Google. Not SEO filler - pieces your clients will actually read.

Content & Newsletter

Marketing Consultancy and Workshops

Strategy workshops, marketing audits, one-to-one sparring for directors and leadership teams. We help you work out which channels are worth your time - and which you can safely leave alone.

Marketingberatung & Workshops

Employer Branding

If you want the right people, you need to show who you are before they even ask. We build employer brands for owner-managed B2B businesses: EVP workshop, careers page, social recruiting. So the applicants who come are the ones who'll stay.

Employer Branding

Marketing only works when your brand and website are sound

The best LinkedIn post counts for nothing if your website can't follow through. A strong campaign falls flat when corporate design is inconsistent. That's why we connect marketing with what we've been doing for 25 years: brand and web.

Request a consultation

How marketing projects work at mindmelt

We start with a strategy conversation. Where are you now, what have you tried, what's worked and what hasn't? Which channels suit your audience? Where's the real opportunity?

From that comes a marketing plan with specific actions, timelines and costs. Not a 50-page presentation - a document you can actually work from.

We deliver together: producing content, building channels, training your team. The aim is that after 6-12 months you can take over part of it yourself - or you choose to keep working with us.

40+

Marketing
Projects

Years of
Experience

12+

B2B
Sectors

100%

Organic
Visibility

Why we work differently

Most agencies start with the campaign. We start with the questions: Is your brand strong? Does your website do the job? Is your positioning clear? If yes, we get straight into marketing. If not, that's where we start.

That's not upselling. It's 25 years of experience: marketing without a solid brand foundation wastes budget. With the right foundation, it compounds.

Case study: executive search firm, Frankfurt

The brief: A 15-strong executive search firm specialising in senior industrial hires. Strong reputation with HR departments, no digital presence. No LinkedIn, no newsletter, a website from 2019 with no content. New business came entirely from personal referrals.

What we did: A full-day workshop with both directors. Outcome: LinkedIn as the primary channel (personal profiles, not the company page), a monthly newsletter to 400 HR contacts, two thought leadership pieces per month for the website. We built the content strategy, optimised the LinkedIn profiles and wrote the first eight posts.

After 10 months: Both directors past 3,000 LinkedIn connections. Fourteen qualified mandates via LinkedIn direct messages. Newsletter open rate: 38%, three mandates from newsletter replies. Five articles in Google's top 20. The directors' verdict: "LinkedIn has replaced cold calling entirely."

All projects

Good marketing doesn't need a big team. It needs a clear brand and the right channel.

Marketing agency Frankfurt

Campaigns and support for strong brands

Direct mailings for DVAG and Dunlopillo, for whom we act as the external marketing agency across all channels.

Financial sales · Frankfurt

Direct mail campaigns for DVAG

+ Excerpt from our work together

Initial situation:: Products that need explaining needed a reason for customers to respond.
Solution:: Riester pension campaign as an incentive, plus a health insurance mailing on premium trends, all within compliance rules.
For customers:: Customers get a concrete reason to look at their provision.
For DVAG:: Mailings with a concrete reason to respond that stay within compliance rules.

Print Collateral

Brochures and marketing material for Dunlopillo

External marketing agency · Mattresses · Hanau

From retail to trade fair: marketing for Dunlopillo

+ Excerpt from our work together

Initial situation:: Dunlopillo needed one consistent presence for retailers and end customers, from the sales conversation in store to the trade fair stand.
Solution:: Full support as an external marketing agency: corporate design, website, product brochures, flyers, studio and showroom design, trade fair stands and banners, digital media.
For retailers:: Retailers and end customers understand the differences between the products and see the brand the same way everywhere.
For Dunlopillo:: One marketing partner for all channels, and more retailers stock the range.
Key figure:: 5 → 27 retailers stocking the range

Corporate DesignCorporate WebsitePrint CollateralMarketing

View all references →

What does marketing at mindmelt cost?

Social media management from €490 per month (1 channel, 4 posts/month). Business package, 2 channels, from €790. Premium with ads management from €1,290. Workshops: introductory session (2h) from €585, half-day from €1,080, full day from €1,980. Content strategy with editorial plan priced individually. All prices exclude VAT.

Does mindmelt do Google Ads or Facebook Ads?

No. We don't do performance marketing, Google Ads or Meta Ads. Our focus is organic marketing: social media, content, newsletters and SEO. For paid campaigns, we'll recommend specialist partners.

Can mindmelt handle our social media completely?

Yes. We can manage LinkedIn and Instagram end-to-end - from editorial planning and content production to community management. Or we train your team and supply the copy and graphics. Both work well.

How quickly will I see results?

It varies by channel. LinkedIn typically shows results within 4-8 weeks. Newsletters from the third issue. A content strategy becomes measurably effective after 3-6 months. Organic marketing isn't a sprint - but the results stick.

Does mindmelt offer workshops?

Yes. Ingo Krumm runs workshops on AI in marketing, social media strategy and brand management as a mindmelt speaker. Half-day or full-day, at your site or online. For directors and marketing teams.

Does mindmelt do consumer (B2C) marketing?

No. We work with businesses, not consumers. Our clients are owner-managed mid-market companies: professional services, engineering firms, law practices, IT businesses. B2B is our focus.

Who drives your marketing

mindmelt is an owner-managed advertising and marketing agency in Frankfurt am Main, Zeil 46. For over 25 years we've worked with mid-market businesses across Rhine-Main with marketing that delivers: social media, content, newsletters and consultancy. Owner: Ingo Krumm.

Most B2B businesses don't need a large marketing operation. They need three or four things that work consistently.

You talk directly to the person who knows your project and works on it - not someone who manages it from a distance.

Phone: 069 21936250 ·

Get in touch

Discuss your marketing strategy

Tell us where you are and what you want to achieve. We'll come back to you within 48 hours with an initial assessment.

Contact

All marketing services from mindmelt

Marketing Frankfurt - All our marketing services at a glance.

Social Media - LinkedIn and Instagram management for B2B mid-market businesses.

Marketing Consultancy & Workshops - Strategy sparring and marketing audits.

Content & Newsletters - Thought leadership, blog and email marketing.

Employer Branding - Employer brand, EVP and careers page for mid-market businesses.

Updated: November 2026